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Green Giant Veggie Chips

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By: Sean Moloughney

Editor, Nutraceuticals World

Minneapolis, MN-based General Mill’s brand Green Giant, which is best known for its frozen and canned vegetables, has introduced Green Giant Veggie Chips. The new salty snack will debut in early 2013, and will introduce two vegetable-based snack chips— Green Giant Sweet Potato Multigrain Chips with sea salt and Roasted Veggie Tortilla Chips with a zesty cheddar-flavor. This entry into the growing snack food category (which grew 9% the last fiscal year) is a first for the Green Giant brand, as General Mills looks to provide consumers with nutritious offerings that will capitalize on America’s love of snacking.

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